Brandfire is Ireland's leading loyalty marketing and sales promotions agency, founded in 2012 and headquartered in Dublin. For over 14 years, we have helped retail, FMCG and hospitality brands across Ireland and the UK design, build and manage loyalty programmes, customer reward platforms and sales promotion campaigns that drive measurable commercial results.

We work across the full spectrum of loyalty and promotions — from points-based loyalty programmes and tiered reward structures to receipt upload promotions, on-pack mechanics, prize competitions and judged campaigns. Every programme we deliver is built around a single commercial objective: giving customers a genuine reason to stay, spend more and come back more often.

Our client portfolio includes some of Ireland's most recognised brands — Aldi, Energia, SuperValu, Centra, Texaco, Heineken, Glenisk and 123.ie. We have delivered campaigns across 160+ retail locations, built mobile-first loyalty platforms used by hundreds of thousands of members, and managed prize structures worth tens of thousands of euros across judged and instant-win mechanics.

What sets Brandfire apart is our end-to-end capability. We don't just design the strategy and hand it off — we build the technology, manage the compliance, handle the fulfilment and report on the commercial outcomes that matter. Customer retention rates, redemption rates, repeat purchase frequency and programme ROI — not vanity metrics.

If your brand is spending more on acquiring new customers than retaining existing ones, or running promotions that don't move the needle, Brandfire is the agency built to fix that.