Boxes, Packaging and Pallets Suppliers in Ireland. Smurfit Kappa is a standard packaging provider and provides quality services in Dublin, Ireland. Product packaging is designed to help sell a product and protect the product. Creating effective product packaging also attracts people a lot. It is also important to find a balance between packaging that protects the product and still allows the customer to easily remove and use the product. There are many different types of packaging. It is important that goods are packaged correctly so that when the products are protected when they are transported. Packaging comes in a variety of shapes, sizes and colors. The package has to convey what this product is about and even a little bit of the expectation of the experience of the [product], so it's critical that the brands constantly look to use packaging in new and unique marketing ways Product packaging plays a pivotal role in attracting customers. Package labels serve as forms of marketing and advertising. Packages communicate information to consumers which influence the decision-making process. The importance of packaging is magnified when the product is distributed to resellers. Packages have five functions: inform, contain, transport, display and protect. Most products require some form of packaging. Packaging can involve the design of a box or wrapper that contains a product.